“WHEN WE DON’T KNOW WHICH STEP IS NEXT OR WHY WE’RE DOING WHAT WE’RE DOING, WE CAN QUICKLY BECOME DE-MOTIVATED.” — LINDA SAMUELS,2018 CPO-CD® What are the most common challenges in motivating employees? Encouraging employees stands as a pivotal and demanding responsibility for leaders. Motivated employees exhibit enhanced performance, increased contentment, and greater contributions toward organizational objectives. Nevertheless, motivation isn't uniform; individual needs, preferences, and expectations significantly impact motivation levels. This piece will explore prevalent challenges in employee motivation and strategies for leaders to surmount them. Challenge 1: Lack of clear and meaningful goals Employee motivation is significantly shaped by the presence of explicit and purposeful objectives. These goals offer employees clarity about their tasks, the rationale behind their actions, and the criteria for evaluation. In the absence of such clear and purposeful goals, employees m